Overly aggressive cleaning products still dominate supermarket shelves, including those which are everyday household names and have been around for years.  Even though many people are starting to give considerable thought to the impact of the products they put in their supermarket trolley, there is reluctance by consumers to move away from these well known “big brands”, despite the environmental damage they can cause.

We are pleased to be able to offer more natural, environmentally responsible alternatives that minimise chemical waste and pollution, but still meet your performance expectations, at similar if not cheaper prices.  
When enough consumers make the choice to purchase environmentally responsible products, multi-national corporations will have no choice but to align themselves with the shift.  In turn they will be forced into becoming more accountable for what they produce and look at changing their ways. Only then will we see positive changes throughout the industry.
The ultimate test of man's conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard."
- Gaylord Nelson