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Earth Choice products offer a unique and environmentally conscious alternative to conventional household cleaning products.
We believe our products substantially overcome and reduce environmental concerns recognised and established by the EPA. - Packaging waste, product overuse, waste of resources, pollution of waterways, transport emissions.
Our formulas and packaging are specifically
designed to reduce environmental impact and waste of resources.
We eliminate the use of Phosphates in our products -
a chemical that continues to severely pollute our waterways today.
The more is better
mentality is destroying the delicate balance of Earth's ecology.
In the Supermarket Industry the amount of "Actives" (Active washing
matter) in a product is commonly measured as a means to assess the
quality of a cleaning product - the higher the percentage, the higher
the perceived quality. We have demonstrated that is not the amount,
but in fact it is the way in which these "Actives" are combined
that demonstrates how efficient they become at cleaning. Overly
aggressive products fill the supermarket shelves. This "more is
better" syndrome must change if we are to make any headway as a
society towards the challenge of achieving realistic sustainable
development.
Less chemicals
means savings to both the consumer and the environment.
In the Laundry market there are at least 500 million household wash
loads in Australia per year consuming 120,000 tonnes of chemicals.
If the same 500 million wash loads were performed using Earth Choice
Laundry Liquid, this would consume a mere 4,000 tonne. This equates
to a massive 3000% reduction in chemical waste and pollution to
do the same job.
Earth Choice products
have been developed using synergistic techniques.
This technology specifically combines ingredients that enhance and
optimise the cleaning agents of the ingredients used. We use plant-derived
ingredients as much as possible which helps us produce extremely
efficient, biodegradable formulas that are not tested on animals.
"Endless Bottle"
Recycling.
Earth Choice became the first to install a state of the art AOKI
"PET" bottle manufacturing plant to produce the first Australian
PET bottle in Household Cleaning products. Today the bottle moulding
machines have been adapted to utilise Post Consumer Recycled PET
(soft drink bottles) therefore achieving the "Endless Bottle" concept.
The lightweight ergonomic and compact shaped bottle requires no
handles minimising the use of plastic. The bottle shape enables
more units to be packed onto a pallet therefore reducing the use
of non renewable resources while cutting transport emissions and
transport costs by up to 25% due to the simple reduction in bottle
space.
To care is the
only choice we have!
We don't claim that we can save the world merely that we are making
our contribution in the reduction of packaging and chemical waste.
It is up to every government, business, and individual to take more
realistic action for all of our sakes. Together we can turn the
bleak future of our Planet into one that has a much brighter outcome.
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