How was the Earth Choice commercial created?
Posted by Natures Organics
At Earth Choice, our passion for the environment includes a dedication to animal welfare. Our latest TV commercial, which dramatises the harm that mainstream cleaning products can do to aquatic animals, is testament to this.
The commercial was shot with heavy use of computer imagery. The aquatic animals featured such as the star fish, manta ray and octopus were originally created as rubber models for the filming of the ad. During post production our talented CGI team spent weeks bringing these models to life through computer generated manipulation. A stunt duck was accompanied by his trained handler who ensured his welfare and endless treats throughout their time on set.
Through representing these animals in our everyday duties we are hoping that next time you clean your home you can also help to clean theirs.