25FEB

How was the Earth Choice commercial created?

Posted by Natures Organics

At Earth Choice, our passion for the environment includes a dedication to animal welfare. Our latest TV commercial, which dramatises the harm that mainstream cleaning products can do to aquatic animals, is testament to this.

The commercial was shot with heavy use of computer imagery. The aquatic animals featured such as the star fish, manta ray and octopus were originally created as rubber models for the filming of the ad. During post production our talented CGI team spent weeks bringing these models to life through computer generated manipulation. A stunt duck was accompanied by his trained handler who ensured his welfare and endless treats throughout their time on set.

Through representing these animals in our everyday duties we are hoping that next time you clean your home you can also help to clean theirs.

 


4
Comments
Posted by
Lucy
Keep up the good work guys!
May 08 , 2013 @ 2:26pm
Posted by
Bec
I love your Earth Choice Laundry Liquid so much. I have also recommended it to my customers as the best choice laundry product for washing their bamboo sheets. You can see what I have written about your beautiful product here: http://bamboosheetsaustralia.com.au/how-to-care-for-bamboo-fabric/
October 28 , 2013 @ 10:52pm
Posted by
Denice Belcher
my husband & i travel in our motorhome on a regular basis & your 3 in 1 Fruit Blast is the best thing since sliced bread...i am that impressed i gave the pink one & green one, 3 in 1 to my four best friends as their xmas presents to encourage them to become more aware of of their global footprint..many thanx
December 24 , 2013 @ 10:22am
Posted by
Denice Belcher
My husband & i travel around in our motorhome on a regular basis & we now use your 3 in 1 Fruit Blast we find it is the best thing since sliced bread... we are that impressed we even gave both the pink & green 3 in 1 products to my four friends as xmas presents to encourage them to think more about their global foot print...so many thanks
December 24 , 2013 @ 10:31am
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